https://e-journal./index.php/JPEA/issue/feed 2025-09-01T19:48:40+07:00 Indra Darmawan indra@ Open Journal Systems <p>Jurnal Pendidikan Ekonomi dan Akuntansi merupakan wadah publikasi karya ilmiah hasil penelitian maupun studi kepustakaan bidang pendidikan ekonomi, ilmu ekonomi, dan ilmu akuntansi. Jurnal ini terbit pertama kali pada Desember 2007 dengan frekuensi dua kali terbit dalam setahun yaitu pada Juni dan Desember. Mulai terbitan Juni 2022, jurnal ini mengalami perubahan susunan editorial dan pewajahan karena menyesuaikan dengan kebutuhan dan perkembangan.</p> https://e-journal./index.php/JPEA/article/view/13398 2025-09-01T19:48:40+07:00 Christian Adven Nugroho swidanartop@gmail.com Sebastianus Widanarto Prijowuntato swidanartop@gmail.com

This study aims to determine the relationship between the ease of payment tran-sactions and free shipping promos with the impulsive buying behaviour of Sanata Dharma University students. This research approach is quantitative. The research was conducted from February to April 2025. The study population was 9562 people. The research sample was 384 people. The research sampling technique employed was accidental sampling. The data collection method was a questionnaire. The research data analysis technique used the Kendall-Tau correlation. The results of this study indicate: 1) there is a relationship between the ease of payment transactions and impulsive buying behaviour in Sanata Dharma University students (correlation coefficient = 0.115; sig. (2-tailed) = .001). 2) there is a relationship between free shipping promos and impulsive buying behaviour in Sanata Dharma University students (correlation coefficient = 0.263; (2-tailed) = 0.000) 2) there is a relationship between free shipping promos and impulsive buying behaviour in Sanata Dharma University students (correlation coefficient = .263; sig.). (2-tailed) = .000)

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